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ONLINE COURSE100% Delivered Live!
4 2½ hour live sessions
10 Hours total learning time
100% Trainer Led
Course overview
This four-part, live, and trainer-led online Digital Marketing Intensive course is ideal for marketeers seeking an introduction into the world of digital marketing campaigns. Quick and easy-to-follow, this course will give you all the essential skills you need to successfully drive your online marketing initiatives and update your marketing know-how.
Key learning benefits
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Develop an unbeatable digital strategyWell-established tactical frameworks
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Create Google Ads and social media campaigns
Achieve outstanding marketing and advertising results
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Use content rate optimization techniques
Ensure your content drives conversions
Our live online course format
100% live &
trainer-led
This course is formed of a program of live classes that emulate a classroom experience. You can benefit from real-time interaction with an expert trainer, and your fellow class participants.
Interactive group
exercises
Every class includes live Q&As and group exercises with fellow course participants.
One-to-one
mentorship
Ask questions as they pop up and benefit from one-to-one time with the expert course trainer. You can also take advantage of post-course support from our training faculty.
Course program
Course program
Delivered online through a series of four classes, this comprehensive web-based course enables you to take control of your digital marketing campaigns, even if you’re relatively new to the field. Learn how to benefit from traditional email marketing techniques, use SEO to boost your brand’s position in organic search results and harness social media to reinforce your campaign.
This course will teach you everything you need to know about optimizing your conversion rate and how to maximize your ad spend with Google Ads. By the end of the course you will know how to manage your online campaigns and, crucially, how to measure their effectiveness in Google Analytics. If you’re looking for a complete 101 course to digital marketing, this is it.
Class 1: Digital & Content Strategy
Class 1: Digital & Content Strategy
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Digital Marketing Strategy
Business opportunity: Understanding the business opportunities presented by digital marketing
Strategy framework: Clear framework for developing a coherent plan for your digital marketing
Goal setting: How to set clear objectives for your digital marketing -
Content Strategy
Content: The role of content in a successful digital marketing strategy
Role of messaging: Understanding the role of messaging in ensuring content delivers desired results
Storytelling: How to develop narratives and story arcs to trigger higher audience attention & recall
Relevancy: How to ensure your content personally strikes a chord with your audience
Maximize shareability: How to focus your efforts on content your audience will want to share
The sales funnel: Understanding the role of content to help prospects move down the ‘sales funnel’
Class 2: Social Media Strategy & Email Marketing Fundamentals
Class 2: Social Media Strategy & Email Marketing Fundamentals
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Social Media Strategy
Planning: Developing a successful social strategy for your brand or client
Platform strategy: How to focus your time across social platforms that best fit your business objectives
Listening: How to best monitor conversations online and preempt breaking crises
Community engagement: How to best engage with your community and manage negative comments
Community growth: Proven techniques for organically growing a targeted community across your platforms
Paid boost: Maximize use of paid advertising options to boost your community growth -
Email Marketing
Business opportunity: Understanding the business opportunities presented by email marketing
Tactical breakdown: Full checklist of different business outputs that can be delivered with email
Email marketing strategy: Developing an email marketing strategy that resonates with your subscribers
Permission marketing: Understanding the dynamics of opt-in marketing
Customer acquisition: Checklist of different acquisition methods available, across multiple channels
Email design: Best-practice guidance on email design and development
Copywriting checklist: Checklist to up your copywriting game
Class 3: Google Search & Advertising Essentials
Class 3: Google Search & Advertising Essentials
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Search Engine Optimization
Google algorithm update: The latest Google algorithm updates and how to plan around them
SEO 101: Checklist of factors affecting search engine ranking
Link building: Detailed briefing on the science behind link building and SEO
Keyword research: Best-practice keyword research & planning advice
SEO strategy: Full overview of different structured approaches and their applications -
Google Ads
Up-to-date insight: Full review of Google Ads products and developments
Campaign setup: Ads campaign structure best practice for top performance
Search & display network: A decision-making framework for choosing between the search & display network
Budget allocation: Best-practice guidance on setting campaign budgets
Keyword bidding strategy: How to set keywords bids to best meet your campaign objectives
Google Quality Score: Clear checklist for improving your Quality Score
Ad copy best practice: Clear outline of best practice methodology to increase ad click-through rates
Class 4: Digital Marketing Performance Analytics
Class 4: Digital Marketing Performance Analytics
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Conversion Rate Optimization
ROI gain: Understanding the business opportunities presented by CRO
Value proposition optimization: How to improve your value proposition and increase conversion
Conversion audit: How to audit your website conversions
A/B testing: Full guidance on how to set-up an A/B testing program -
Google Analytics
Configuration: Clear checklist to follow to best configure your account and profiles
Metrics: Clear guidance on the top metrics to use to track results
Goal setting: Best-practice guidance on goal setting to fit with your commercial objectives
Conversion funnel visualization: How to uncover where visitors leave your funnel
Multi-channel funnels: How to allocate conversions when multiple marketing channels are involved
Attribution modelling: Best-practice guidance on how to attribute results to respective channels
Class schedule & times
Class schedule & times
00:00 - 00:00
00:00 - 00:00
00:00 - 00:00
00:00 - 00:00
Trainers
FAQs
FAQs
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Will I receive any certification after completing the course?
A certificate as proof of your attendance on the course is available on request.
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How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
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Will the same trainer be leading each module?
No, the trainer may vary for each of the modules related to this online course based on their expertise.
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When will I receive my log-in details?
You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.
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Do I need to share my video during a class?
You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.
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What equipment do I require?
A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.
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