.
ONLINE COURSE100% Delivered Live!
4 2½ hour live sessions
10 hours total learning time
100% Trainer Led
Course overview
Our online Google Analytics (GA4) Intensive course enables you to gain revealing and measurable insights into your online performance. Full guidance is offered on key foundational elements, before moving on to advanced tools and techniques to deliver the highest levels of actionable insight. You will leave the course ready to yield invaluable and relevant insight from your analytics that drives real business results.
Key learning benefits
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Measure and report meaningful insightsMake the case for GA4 as a driver of business performance
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Build an effective analytics strategy
Integrate GA4 into the heart of your digital marketing strategy
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Master the GA4 interface
Full run-through of the practicalities of getting your GA account up and running
Our live online course format
100% live & trainer-led
This course is formed of a program of live classes that emulate a classroom experience. You can benefit from real-time interaction with an expert trainer, and your fellow class participants.
Interactive group exercises
Every class includes live Q&As and group exercises with fellow course participants
One-to-one mentorship
Ask questions as they pop up and benefit from one-to-one time with the expert course trainer. You can also take advantage of post-course support from our training faculty.
Course program
Course program
This online course is ideal for you if you already use Google Analytics 4 (GA4), but want to leverage the tool’s full power to measure and understand the impact of your online activities.
Gain a deep understanding of what GA4 enables you to do and discover established, best-practice approaches for setting up your campaigns and configuring your account.
Broken into four classes, this immersive online course steers you through the full spectrum of Google Analytics’ reports and interfaces before moving on to more advanced subjects, such as segmentation, remarketing, attribution modeling, conversion reporting and troubleshooting. By the time you finish the course, you will know how to create a GA4 strategy that works for your business and how to mine the data for key insights that will help boost your online operations.
Class 1: Google Analytics 4 (GA4) Strategy & Best Practice Configuration
Class 1: Google Analytics 4 (GA4) Strategy & Best Practice Configuration
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Google analytics 4 strategy
Discover how to recognize the metrics that matter to your activities.
Find out how to build a GA4 framework: Identify and set well-targeted segments, KPIs and objectives -
Introduction to GA4
Gain a full grasp: A solid foundation to apply the tools in Universal Analytics to Google Analytics 4
Gain better insights: Learn how to track the information that’s important to you and how filter the data
Bring your skill set up to date: Review GA4’s changes to the tool’s interface and discover where you can get instant help with list of useful online resources
Incisive Insight: How to interpret Google Analytics 4 data to make relevant business decisions -
GA4 Migration
Get up-to-speed: Knowledge to upgrade to Google Analytics 4
Connect the dots: Gain the skills to integrate Universal Analytics data with Google Analytics 4 data
Migration: Best practices for migrating over to Google Analytics 4 from Universal Analytics
Class 2: Google Analytics 4 (GA4) Website Performance Analytics & Measurement Reporting
Class 2: Google Analytics 4 (GA4) Website Performance Analytics & Measurement Reporting
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GA4 audience analytics
Get a detailed rundown of audience reports: Includes demographic makeup, geographical location, behavior and interests to mobile, OS and browser usage
Filter data by specific parameters: Explore this feature to uncover more insight
Become a power user: Master Google Analytics’ more advanced audience reporting tools and learning how to create benchmarks
User Flow charts: Discover how to visualize customer journeys through your site -
GA4 acquisition reporting
Gain a solid understanding of acquisition reports: Why user, page view and session reports are important, plus find out how unique page views reveal the most popular content on your site
Discover how to get the most out of metrics: Improve your campaigns with conversion and bounce rate data
Drill down into acquisition data: How mediums, channels and sources can help
Find out more about referrals: Including those from social and ad platforms
Social Users’ Flow: Unlock the importance of this report.
Discover how to manage campaigns: Full step-by-step guidance -
GA4 behavior reporting
Familiarize yourself with top-level reports: including the All Pages report that shows page views, unique page views, average time on site, bounce rates and % of exits
Determine where visitors arrive and leave your site: Discover the landing page and exit page reports
Locate slow-loading content: Plus explore ways to fix it
Tracking personally identifiable information: Examine the risks
Monitor specific events: Find how to use customized tracking
Group pages: Learn how to put related pages together to report on them
Site Search: Gain detailed insight into this underrated report
Class 3: Google Analytics 4 (GA4) Google Tag Manager & Tracking Code Fundamentals
Class 3: Google Analytics 4 (GA4) Google Tag Manager & Tracking Code Fundamentals
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In-depth review of GA4 conversion reporting
Set up, track and report on goals: Full run-through
Discover the different types of funnel reports: Plus when you should use them
Boost your conversion rate: Find out how with Google Analytics page reports
Explore advanced methodologies: Including conversion pathways and attribution modeling -
GA4 customized tracking
Custom metrics and dimensions: Examine how to create reports that work for you
Identify the benefits of tracking Virtual Pageviews: And when they should be preferred over tracking Events -
How to generate and share reports on GA4
Understand the principles behind best-practice reporting methodologies
Construct a measurement framework: Feature the KPIs that are relevant to your business and get helpful data-analysis advice
Share key information with your colleagues: Keep them informed via email, Excel or KPI dashboard
Class 4: Google Analytics 4 (GA4) Advanced Segmentation & Personalized Reporting
Class 4: Google Analytics 4 (GA4) Advanced Segmentation & Personalized Reporting
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How to leverage GA4 segmentation and remarketing
Segment your data in a meaningful way: Proven tips and techniques
Basic segmentation: Explore Google Analytics’ standard segmentation options
Realize the benefits of using custom segments: Find out how to use your own and share other people’s
Target visitors for remarketing: How to use segmentation to bring back potential leads -
GA4 reporting and communication
Modify existing reports: Learn to add in the metrics and dimensions that are relevant for your business
Automation: Find out how to automate the reports that you need
Make generating reports easier: Rundown of third-party apps and dashboard tools -
Troubleshooting how GA4 is implemented
JavaScript: Get an overview of how Google Analytics uses it to track page views
Discover common implementation problems: Plus how to solve issues like account miss-configuration and tracking code bugs
Recognize the symptoms: How to spot a badly configured implementation, including a reduction in bounce rates
Tools of the trade: Help diagnose and fix implementation problems -
Smart ways to use Google Tag Manager
Tag manager breakdown: Understand what a tag manager is and how it can help manage multiple GA4 tags
Step-by-step guides: Discover how to use Google Tag Manager to set up tags and triggers and track PDFs -
How to get the most out of Google Data Studio
Generate comprehensible reports: Find out what Google Data Studio is and how its visualizations can help create easy-to-understand reports using Google Analytics data
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The future of GA4
Review the very latest changes: Plus get an idea of what’s likely to be next on the horizon
Explore additional sources of tools and information: Comprehensive look at useful resources to help develop your skills further
Upcoming dates
Upcoming dates
Upcoming dates in:
Class schedule & times
Class schedule & times
00:00 - 00:00
00:00 - 00:00
00:00 - 00:00
00:00 - 00:00
FAQs
FAQs
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Do I need to share my video during a class?
You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.
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How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
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What equipment do I require?
A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.
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When will I receive my log-in details?
You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.
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Will I receive any certification after completing the course?
A certificate as proof of your attendance on the course is available on request.
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Will the same trainer be leading each module?
No, the trainer may vary for each of the modules related to this online course based on their expertise.
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