Social Media

Content Marketing Intensive.

ONLINE COURSE

100% Delivered Live!

4 1½ hour live sessions
6 Hours total learning time
100^% Trainer Led

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Early bird price:

$1595 $1875

USD

GBP

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Course overview

Content plays a vital role in any marketer’s strategy, so gain expert insight from the frontline with this focused live, trainer-led & online content marketing class. Book now to receive cutting-edge advice into strategy, copy creation, distribution, promotion, and measurement.

Key learning benefits

Exploit proven strategic frameworks
Develop a content strategy to identify goals and deliver success
Proven distribution and promotion tactics
Increase lead generation and traffic to your website from a variety of different channels
Prove your content’s working
Full rundown of available measurement tools and tactics to chart your success

Our live online course format

100% live &
trainer-led

This course is formed of a program of live classes that emulate a classroom experience. You can benefit from real-time interaction with an expert trainer, and your fellow class participants.

Interactive group
exercises

Every class includes live Q&As and group exercises with fellow course participants

One-to-one
mentorship

Ask questions as they pop up and benefit from one-to-one time with the expert course trainer. You can also take advantage of post-course support from our training faculty.

Course program

The one thing that connects everything in your digital marketing campaigns together is content. Without it you can forget about raising the profile of your brand, generating new leads or boosting your bottom line.

This online course opens with a detailed examination of content marketing strategy. Start with a look at the current state of the content marketing landscape, recap which content types are available to you and weave it into an effective production plan, tailored to specific audiences and platforms. Refine your company blog with a guide to long-form content, plus learn how to incorporate video and exploit AI.

The course includes an exhaustive guide to distributing content, from audience segmentation to platform-by-platform advice. Incorporate influencers and paid-for channels into your promotion strategy. Also receive guidance on building and managing communities, including help on dealing with potential crises. The packed course finishes with a comprehensive guide to measuring the success of your content-driven campaigns as well as an exhaustive list of content management tools spanning all aspects of your content marketing.

Book now to polish your content strategy and ensure it stands out from the crowd.

Class 1: Content Planning

CONTENT MARKETING LANDSCAPE

Content consumption: Trends and statistics depicting online behavior today

Content marketing: Trends and statistics outlining corporate content marketing activity

What makes content successful?: Characteristics of successful content

Web analytics revolution: Technical developments that make content marketing highly measurable
CONTENT TYPES

Written word: FAQs, glossaries, reports, whitepapers, newsletters, microsites and more

Visual & spoken word: Full overview of audio, video and infographic opportunities

Interactive content: Apps, games, competitions and webinars

PR-led content: Best practice guidance on how to ‘newsjack’ major developments

Internal content: Leveraging intranets to publicize content internally

Customer & user-generated: Expert advice on stimulating user-generated content

Events-related content: Full outline of content opportunities tied to events

Third parties: How to integrate third party content into your plans

Class 2: Content Production & Publishing

CONTENT PRODUCTION

Production guidelines: How to develop a policy to ensure consistent quality and brand positioning

Copywriting: Tried-and-tested techniques for drafting effective social copy

Photography: Directions on creating successful photographic content for social

Video production: Guidelines on creating online video that drives results

Microsites & Apps: Third party outsourcing guidelines and supplier recommendations
CONTENT PUBLISHING

Domain choice: Main, sub-domain, separate domain and external hosted solution benefits

Content Management Systems: Best practice set-up and use

Digital Asset Management Systems: Best practice set-up and use

Publishing on 3rd party sites: Site selection criteria and best practice checklist

Approval process: Establishing an approval and sign-off process prior to publishing

Staff advocacy: How to encourage advocacy from staff and contributors

Landing page optimization: A/B testing and conversion rate optimization

Class 3: Content Promotion & Community Management

CONTENT DISTRIBUTION & PROMOTION

Audience content segmentation: Delivering different content to different audience segments

Social media planning: Full overview of the vital role social plays in content distribution

Content syndication: Best practice use of RSS and video syndication services

Online influencers: How to work with influencers to widen reach

Email marketing: The important role of email newsletters and targeted campaigns

Display advertising: Traffic generation via display ads and retargeting

Programmatic advertising: Understanding the role marketing automation can play

Affiliate marketing: Partnering with affiliate sites to widen your distribution channels

Mobile marketing: Mobile apps, QR codes, NFC beacons and SMS alerts to drive views

Offline marketing: How to extend your distribution efforts offline
COMMUNITY & REPUTATION MANAGEMENT

Comments management: Best practice timely response and dealing with negative comments

Engagement rate: Checklist to improve positive engagement levels

Crisis management: How to use content marketing for effective reputation management

Class 4: Content Marketing Tools & Analytics

CONTENT MARKETING MANAGEMENT

Tools: Full overview of recommended content marketing tools
ANALYTICS

What does success look like?: How to tie back your analytics to your overarching content goals

Content analytics framework: Tried-and-tested metrics for measuring performance

Google Analytics: Advanced techniques to track web traffic and page views

Search performance: How to measure impact in search engines

Platform specific: Full overview of free proprietary analytics tools available on all social platforms

Measurement tools: Advice on the free tools available online for tracking content results

Competitor benchmarking: How to gauge your performance with key competitors and wider industry

Upcoming dates

Change Timezone:

Oct 24 – Nov 02

Tue - Thu

00:00 - 00:00

$1,595 $1875

Dec 05 – Dec 14

Tue - Thu

00:00 - 00:00

$1,595 $1875

Class schedule & times

Week 1

Class 1

Module 1

00:00 - 00:00

Class 2

Module 2

00:00 - 00:00

Week 2

Class 3

Module 3

00:00 - 00:00

Class 4

Module 4

00:00 - 00:00

Week 1

Class 1

Module 1

00:00 - 00:00

Class 2

Module 2

00:00 - 00:00

Week 2

Class 3

Module 3

00:00 - 00:00

Class 4

Module 4

00:00 - 00:00

Trainers

Course trainer

Andrew McCauley

Andrew McCauley is the original Social Media Bloke. Named as #17 ?Most Influential Social Media Marketer ? by BuzzSumo in Nov, 2016, one of the 'top 100 Most Influential Twitter Users' by Forbes and an Amazon best selling author.

Course trainer

Kristin Kane Ford

Kristin has been involved in social media and marketing since 2007. She is the owner of a social media and social recruitment business. Kristin has been speaking and training on social media since 2010 and has been recognized in many media outlets.

Course trainer

Daphne LeBlanc

Daphne is a social media consultant who has over 5 years of training, coaching and workshop experience. With over 15 years of experience in the social media and web-based marketing fields, she is the perfect fit for teaching Imparture courses.

Course trainer

Jacqueline Boone

Jacqueline is a Lead Trainer & International Business & Digital Marketing Consultant who has utilized her rich seam of experience to teach & deliver compelling content across a variety of disciplines, including marketing, recruitment, sales and analytics.

Course trainer

Joanne Scholtz

Joanne’s career in media and marketing has spanned over 25 years in which she has been involved in various roles, including marketing at Microsoft, launching the GroupM digital media division, Interaction, in South Africa and media director and strategist positions in several agencies. In her current role at Digital Warrior she assists brands, online publishers or digital and media agencies, in developing channel and/or digital media, social and marketing strategies, strategic account leadership, digital audits and training.

Trainer

Liza Hall

As a digital marketing specialist with experience in marketing strategy, content management and social media management, I've found my role in coaching as the most rewarding. My passion is working with SME's and business owners. Besides forming ongoing new relationships, gaining insights from the diverse industry exposure has been enlightening and contributed to my expertise. The most rewarding aspect of being a coach is to share my knowledge, and empower others to take ownership of their marketing activities for self-sufficiency and sustainable growth.

FAQs

Will I receive any certification after completing the course?

A certificate as proof of your attendance on the course is available on request.
How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
Will the same trainer be leading each module?

No, the trainer may vary for each of the modules related to this online course based on their expertise.
When will I receive my log-in details?

You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.
Do I need to share my video during a class?

You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.
What equipment do I require?

A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.

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Content Marketing Intensive.

100% Delivered Live!

Course overview

Key learning benefits