Social Media

Content Marketing Intensive.

 ONLINE COURSE

100% Delivered Live!

  • 4 1½ hour live sessions

  • 6 Hours total learning time

  • 100% Trainer Led

Save 15%
Early bird price:
$1595 $1875
United States (US) USD
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Course overview

Content plays a vital role in any marketer’s strategy, so gain expert insight from the frontline with this focused live, trainer-led & online content marketing class. Book now to receive cutting-edge advice into strategy, copy creation, distribution, promotion, and measurement.

Key learning benefits

  • Exploit proven strategic frameworks

    Develop a content strategy to identify goals and deliver success

  • Proven distribution and promotion tactics

    Increase lead generation and traffic to your website from a variety of different channels

  • Prove your content’s working

    Full rundown of available measurement tools and tactics to chart your success

Our live online course format

100% live &
trainer-led

This course is formed of a program of live classes that emulate a classroom experience. You can benefit from real-time interaction with an expert trainer, and your fellow class participants.

Interactive group
exercises

Every class includes live Q&As and group exercises with fellow course participants

One-to-one
mentorship

Ask questions as they pop up and benefit from one-to-one time with the expert course trainer. You can also take advantage of post-course support from our training faculty.

Course program

Course program

The one thing that connects everything in your digital marketing campaigns together is content. Without it you can forget about raising the profile of your brand, generating new leads or boosting your bottom line.

This online course opens with a detailed examination of content marketing strategy. Start with a look at the current state of the content marketing landscape, recap which content types are available to you and weave it into an effective production plan, tailored to specific audiences and platforms. Refine your company blog with a guide to long-form content, plus learn how to incorporate video and exploit AI.

The course includes an exhaustive guide to distributing content, from audience segmentation to platform-by-platform advice. Incorporate influencers and paid-for channels into your promotion strategy. Also receive guidance on building and managing communities, including help on dealing with potential crises. The packed course finishes with a comprehensive guide to measuring the success of your content-driven campaigns as well as an exhaustive list of content management tools spanning all aspects of your content marketing.

Book now to polish your content strategy and ensure it stands out from the crowd.

Class 1: Content Planning

Class 1: Content Planning

  • CONTENT MARKETING LANDSCAPE

    Content consumption: Trends and statistics depicting online behavior today

    Content marketing: Trends and statistics outlining corporate content marketing activity

    What makes content successful?: Characteristics of successful content

    Web analytics revolution: Technical developments that make content marketing highly measurable

  • CONTENT TYPES

    Written word: FAQs, glossaries, reports, whitepapers, newsletters, microsites and more

    Visual & spoken word: Full overview of audio, video and infographic opportunities

    Interactive content: Apps, games, competitions and webinars

    PR-led content: Best practice guidance on how to ‘newsjack’ major developments

    Internal content: Leveraging intranets to publicize content internally

    Customer & user-generated: Expert advice on stimulating user-generated content

    Events-related content: Full outline of content opportunities tied to events

    Third parties: How to integrate third party content into your plans

Class 2: Content Production & Publishing

Class 2: Content Production & Publishing

  • CONTENT PRODUCTION

    Production guidelines: How to develop a policy to ensure consistent quality and brand positioning

    Copywriting: Tried-and-tested techniques for drafting effective social copy

    Photography: Directions on creating successful photographic content for social

    Video production: Guidelines on creating online video that drives results

    Microsites & Apps: Third party outsourcing guidelines and supplier recommendations

  • CONTENT PUBLISHING

    Domain choice: Main, sub-domain, separate domain and external hosted solution benefits

    Content Management Systems: Best practice set-up and use

    Digital Asset Management Systems: Best practice set-up and use

    Publishing on 3rd party sites: Site selection criteria and best practice checklist

    Approval process: Establishing an approval and sign-off process prior to publishing

    Staff advocacy: How to encourage advocacy from staff and contributors

    Landing page optimization: A/B testing and conversion rate optimization

Class 3: Content Promotion & Community Management

Class 3: Content Promotion & Community Management

  • CONTENT DISTRIBUTION & PROMOTION

    Audience content segmentation: Delivering different content to different audience segments

    Social media planning: Full overview of the vital role social plays in content distribution

    Content syndication: Best practice use of RSS and video syndication services

    Online influencers: How to work with influencers to widen reach

    Email marketing: The important role of email newsletters and targeted campaigns

    Display advertising: Traffic generation via display ads and retargeting

    Programmatic advertising: Understanding the role marketing automation can play

    Affiliate marketing: Partnering with affiliate sites to widen your distribution channels

    Mobile marketing: Mobile apps, QR codes, NFC beacons and SMS alerts to drive views

    Offline marketing: How to extend your distribution efforts offline

  • COMMUNITY & REPUTATION MANAGEMENT

    Comments management: Best practice timely response and dealing with negative comments

    Engagement rate: Checklist to improve positive engagement levels

    Crisis management: How to use content marketing for effective reputation management

Class 4: Content Marketing Tools & Analytics

Class 4: Content Marketing Tools & Analytics

  • CONTENT MARKETING MANAGEMENT

    Tools: Full overview of recommended content marketing tools

  • ANALYTICS

    What does success look like?: How to tie back your analytics to your overarching content goals

    Content analytics framework: Tried-and-tested metrics for measuring performance

    Google Analytics: Advanced techniques to track web traffic and page views

    Search performance: How to measure impact in search engines

    Platform specific: Full overview of free proprietary analytics tools available on all social platforms

    Measurement tools: Advice on the free tools available online for tracking content results

    Competitor benchmarking: How to gauge your performance with key competitors and wider industry

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Upcoming dates

Upcoming dates

Change Timezone:

Oct 24 – Nov 02
Tue - Thu
00:00 - 00:00
$1,595 $1875
Dec 05 – Dec 14
Tue - Thu
00:00 - 00:00
$1,595 $1875

Class schedule & times

Class schedule & times

 
Mon
Tue
Wed
Thu
Fri
Week 1
 
Class 1
Module 1

00:00 - 00:00

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Class 2
Module 2

00:00 - 00:00

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Week 2
 
Class 3
Module 3

00:00 - 00:00

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Class 4
Module 4

00:00 - 00:00

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Mon
Tue
Wed
Thu
Fri
Week 1
Class 1
Module 1

00:00 - 00:00

Class 2
Module 2

00:00 - 00:00

Week 2
Class 3
Module 3

00:00 - 00:00

Class 4
Module 4

00:00 - 00:00

Trainers

Course trainer

Andrew McCauley

Andrew McCauley is the original Social Media Bloke. Named as #17 ?Most Influential Social Media Marketer ? by BuzzSumo in Nov, 2016, one of the 'top 100 Most Influential Twitter Users' by Forbes and an Amazon best selling author.

Course trainer

Kristin Kane Ford

Kristin has been involved in social media and marketing since 2007. She is the owner of a social media and social recruitment business. Kristin has been speaking and training on social media since 2010 and has been recognized in many media outlets.

Course trainer

Daphne LeBlanc

Daphne is a social media consultant who has over 5 years of training, coaching and workshop experience. With over 15 years of experience in the social media and web-based marketing fields, she is the perfect fit for teaching Imparture courses.

Course trainer

Jacqueline Boone

Jacqueline is a Lead Trainer & International Business & Digital Marketing Consultant who has utilized her rich seam of experience to teach & deliver compelling content across a variety of disciplines, including marketing, recruitment, sales and analytics.

Course trainer

Joanne Scholtz

Joanne’s career in media and marketing has spanned over 25 years in which she has been involved in various roles, including marketing at Microsoft, launching the GroupM digital media division, Interaction, in South Africa and media director and strategist positions in several agencies. In her current role at Digital Warrior she assists brands, online publishers or digital and media agencies, in developing channel and/or digital media, social and marketing strategies, strategic account leadership, digital audits and training.

Trainer

Liza Hall

As a digital marketing specialist with experience in marketing strategy, content management and social media management, I've found my role in coaching as the most rewarding. My passion is working with SME's and business owners. Besides forming ongoing new relationships, gaining insights from the diverse industry exposure has been enlightening and contributed to my expertise. The most rewarding aspect of being a coach is to share my knowledge, and empower others to take ownership of their marketing activities for self-sufficiency and sustainable growth.

FAQs

FAQs

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

  • Will the same trainer be leading each module?

    No, the trainer may vary for each of the modules related to this online course based on their expertise.

  • When will I receive my log-in details?

    You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.

  • Do I need to share my video during a class?

    You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.

  • What equipment do I require?

    A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.

I'm interested

If you're interested in this course, fill in your details and we'll be in touch

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