Marketing Intensive.

Social media planning

Measuring success: Find out how to define targets and choose the KPIs that will measure them

Reaching the right people: Establish user personas that define your target audience

Social media landscape: Choose the right social platform for your target audience

What and when to post: Explore which content is most suitable for your audience and when you should post it

Budgeting and planning: Investigate how to organise your resource requirements

Keep it legit: Ensure your campaigns don’t cross any ethical or legal lines

Incorporating social: Make social media an integral part of wider marketing initiatives

Content planning

Content alignment: Ensure your content supports all aspects of your social media plan, including goals, resources and scheduling

Scheduling content: Explore how an editorial calendar can help ensure that content is ready at the right time

Choosing the right media: Find out how the right blend of media can boost your campaigns

Becoming a thought leader: Learn why engaging with the community can make your brand a sought-after influencer

Don’t overdo it: Examine the way in which post timing and frequency effects your audience’s response

Should you blog? Take a look at the benefits of corporate blogging with practical tips on how to do it

Facebook marketing

Understanding Facebook: Find out more about the world’s biggest social
media platform, including statistical information about its users

Should you set up a Business Page? Discover the pros and cons of setting up a Facebook business page and find out exactly how to do it

Messenger opportunities: Find out how the Facebook Messenger platform tools can help boost your organic reach

Using Facebook ‘likes’: Revise the fundamentals of increasing audience
engagement and traffic with ‘likes’ and other traditional Facebook methods

Get more clicks: Explore how to create must-click content with best-practice content tips and tricks

New Facebook features: Get up to speed on all the latest tools and changes on Facebook

Facebook marketing rules: Learn the do’s and don’ts of Facebook’s
guidelines

Instagram marketing

Understanding Instagram: Find out more about Instagram’s users and how
the platform compares with Facebook

Instagram business pages: Explore how to get the most out of Instagram’s
business pages

Getting started: Discover the best way to set up your Instagram account

Instagram features: Discover how to use Instagram’s features to maximize
the potential of photo and video posts with best-practice tips and tricks

Tagging photos:: Learn how to give your brand maximum exposure with
Instagram’s photo-tagging feature

New Instagram features: Explore what’s new in Instagram, including LIVE,
Instagram Stories, Archive and more

Reach out to influencers: Identify how influencers with an avid Instagram following can help promote your brand

Save time and money: Explore the range of tools available to help you manage your Instagram activity

Advertising on Facebook and Instagram

Posting ads on Facebook: Discover the benefits of advertising on Facebook and the practicalities of how to do it

Targeting in Facebook: Learn how to target your audience with a detailed review of Facebooks’s options for filtering users based on demographic, interests and other information.

Facebook’s Power Editor: Discover how Facebook’s Power Editor enables you to set up custom and lookalike audiences based on previous interaction.

Facebooks’s ad spend options: Find out how to control and maximize your budget ad spend and when to use smart bidding, CPC and CPM

Designing Facebook ads: Explore how to design content that stands out

Instagram ads: Examine Instagram’s advertising options and get expert advice to make your content work on that platform

Measuring success in Instagram: Take a detailed look at Instagram’s tools for measuring audience engagement

YouTube marketing

Is YouTube right for you? Find out if YouTube is the right video channel for your campaign

YouTube channels: Learn how to establish a branded YouTube channel

Must-share video content: Explore how to make stand-out video content

What’s new on YouTube: Get the latest information on YouTube developments, including YouTube Live and VR180

Finding viewers: Discover how to drive organic traffic to your YouTube channel

Advertising on YouTube: Understand the ins and outs of YouTube
Advertising and how to do it

Twitter marketing

Twitter changes: Understand the importance of recent changes to Twitter’s timeline and how to prepare for any algorithm changes in the future

Customising Twitter profiles: Learn how to add branding to your profile

Media and tagging in Twitter: Explore how multimedia content and hashtags can boost your tweets’ reach

Twitter followers: Find out how to get committed followers

Twitter tools: Cut down the time spent managing your Twitter feed by choosing the right tools for you

Twitter ads: Get expert help to make the most of Twitter’s advertising tools

LinkedIn marketing

Creating LinkedIn profiles: Learn why a consistent approach to profiles works best and how to ensure your employees develop their personal profiles in line with best-practice guidelines

Expanding LinkedIn networks: Identify the best way to build your network, including how to reach out to targeted industry professionals

LinkedIn post targeting: Delve into LinkedIn’s wide array of targeting tools to ensure your updates appear in the right feeds

LinkedIn messaging add-on: Discover the pros and cons of LinkedIn’s paid messaging tool for connecting with people outside your network

Building LinkedIn Groups: Understand the role of LinkedIn Groups and examine methods for establishing your own community

Using LinkedIn Pages: Explore how LinkedIn Pages can increase your company’s presence on the network

LinkedIn ad options: Decide if LinkedIn’s paid advertising options will work for you

TikTok marketing & advertising

TikTok’s latest updates: Up-to-the-minute debrief on the fast-growing platform’s latest deployments

Marketing on TikTok: Explore TikTok’s opportunities for marketers

TikTok targeting: Find out how to create a targeted audience for your TikTok content

TikTok marketing best practice: View examples of successful campaigns by top brands

Pinterest marketing

Marketing on Pinterest: Explore Pinterest’s opportunities for marketeers and view examples of successful campaigns by top brands

Do you need a Pinterest business account? Find out what Pinterest business accounts have to offer

Find shareable content: Explore the process and importance of conducting a visual audit when selecting which assets to share

How to use Pinterest as a traffic source: Discover how to use Pinterest to drive traffic to other online real estate

Pinterest features: Gain top-level insight into Pinterest’s features, including Rich and Promoted Pins, plus Lens and Collaborative Boards

Snapchat marketing

Snapchat’s latest updates: Find out what’s new in Snapchat and the shape of likely future developments

Marketing on Snapchat: Learn how Snapchat can help promote your brand organically and via paid ads

Snapchat features: Discover the opportunities of platform features, such as Snap Maps and sponsored Geofilters

Targeting on Snapchat: Find out how to create a targeted audience for your Snapchat content

Bloggers

Reaching out to bloggers: Find out how bloggers can help promote your products and brand, and how you can engage their help with individual campaigns

Top tools: Discover tools that will help you manage multiple outreach campaigns

Analytics for social media

Tracking success: Find out how to measure performance with proven metrics

Google Analytics: Learn how to monitor pageviews and online traffic using Google Analytics’ toolset

Onboard monitoring: Explore the tracking tools built into each social media platform

Additional resources: Discover free sources of advice and third-party tools that will help you analyse performance